Hi there! I'm an enthusiastic and strategic creative located in Vancouver BC, with more than 10 professional years of experience of leading creative work across global consumer and purpose-led brands. I am known for crafting creative strategies, directing photo & video productions for packaging and campaigns, and leading and collaborating with multidisciplinary teams. My current role is the Design Manager at SmartSweets, whose mission is to Kick Sugar, Keep Candy.
My strong thirst and passion for strategic storytelling is the reason why I love being a creative. Creativity is boundless. With my background in film studies and years of creative experience for CPG companies, I'm able to stretch my skills across the board due to humbly being involved with many incredible projects from conception to commercialization.
My strong thirst and passion for strategic storytelling is the reason why I love being a creative. Creativity is boundless. With my background in film studies and years of creative experience for CPG companies, I'm able to stretch my skills across the board due to humbly being involved with many incredible projects from conception to commercialization.
My goal is to tell engaging stories and the lifestyle that comes with the product. There is no limit to my productivity and creative thinking. As a creative, I like to keep an open mind because everybody comes from different backgrounds and experiences. My overall approach to collaboration is equal partnership because I strongly believe that magic can happen when creatives get together regardless of their seniority and background. Have a concept or idea in mind? Reach out and I'd be happy to work with you!