MUTANT

During my time at Fit Foods, MUTANT is one of the first omni-channel brand design work that I have been involved in at the first. From creating web banners, to packaging, to in-store promo, this is where I had begun to understand that brand must have a consistent look & feel in order to continue to immerse the brand into our consumer's world. This allowed me to think through the lens of the consumer from the moment the product is developed in-house, to eventually be in our consumer's pantry.